The latest news in the affiliate marketing world has to be the advent of Myspace opening the door to PPC advertisers giving reach to more than 60 million potential users. I say potential because we all know that myspace used to be a spam haven and about 20 million of those users are fake. But besides the point that Myspace was a spam depot for some time, this doesnt mean that advertising on there wont be beneficial. There is definitely a lot of potential here with Myspace Ads, so make sure you dont miss the boat.
Setting up a campaign has never been easier, in fact its *too* easy. They have a simple flash app that walks you through the stages and will have you pushing acai berries in no time. Now if this is anything like Facebook’s launch, we can expect to get a shitload of traffic for cheap right now, and then have them clamp down on us with restrictions later, so don’t miss the jump.
As for bids, well Myspace isn’t THAT stupid, and they set their minimum bids at $.25, so no matter what you are bidding on you will have to pay .25 a click. And you thought you’d waltz in and get .01 clicks! No life isn’t always that easy. So far Ive had 2 ringtone ads declined for approval, while my weight loss ad went through, so it still remains to see what the boundaries are in terms of what they will accept. Either way it is best to get on this as quickly as possible before they start declining everything like Facebook.
Jason from ads4dough sent me an email giving me a heads up on this, something more affiliate networks SHOULD be doing but aren’t. He seems to think that Myspace users will convert at 5x the rate of their fellow Facebookers, and he could be right, but we wont know until I start seeing decent amounts of traffic on my campaigns. As of right now I’ve only had around 30 or so clicks and 1 conversion, not a bad start, but nowhere near my budget limits. So give it some time and I’ll have an update for you to let you know how it goes.
As for what to advertise on Myspace, well since I havent tested extensively yet it is hard to say, but I would shy away from offers where users need to bust out their credit card, as most people on Myspace barely know how to use a computer. Id stick to simple zip/email submits where you can get high conversions, although that might be risky with the .25 bids, only time will tell. Either way get the ball rolling and leave some feedback as to your thoughts on the Myspace advertising platform and I’ll have an update for you once I start making or losing money.