As most of you now know Google Analytics is freely available. With more than 243,000 sign ups within the first week, you can really see a value in a true “analytics” program such as this. Urchin already had a real name in the analytics marketplace and their developers, teamed with Google’s people made a truly amazing product here.
So, do you as a forum admin really need this much information? I sure think so! Google analytics will share bits of information, such as Geo tracking, that good ole webalizer and awstats only dreamed of doing. If you have plans of doing a bit of advertising through Google Adwords, I strongly advise you to use the ROI tracking utility with Google Analytics.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
Implementation Made Easy.
Simply paste the Google Analytics tracking code into each of your website pages and tracking begins immediately. No purchase process. No need to download anything. If you don’t edit your own site, your webmaster, designer, or hosting provider can probably do it for you in under five minutes.
It is safe.