SEO Archives - Lorne Fade - Online Marketing & Digital Media Insights

Small Business Seo services Tricks to Increase Productivity

November 11, 2018 by Lorne Fade 39 Comments

Its not always easy to find what your looking for on Google, whether the results are skewed or your just looking for something that isn’t there, it can be frustrating especially if you don’t know which keywords to search for. Well today you are in luck, for I have comprised a list of search techniques that shall take you above and beyond search splendor. If you are business owner you should offer direct deposit is so that you can pay your employees quicker. If you want to find what you are looking for in google and stop loitering around, you need to gather your chakras, the site you should prioritize in searching the internet is some Online Psychic Reading Platform, don’t lose your essence anymore. Your employees will no longer have to wait for a physical check in the mail and then go cash that check in the bank. In addition, your employees can have their check automatically deposited into whatever account they want like these savings accounts. This way the employee can earn interest on their money automatically. If you have a small business you need to know that payroll administration services allows employers to concentrate on their core business and frees up the business owner, human resources or accounting personnel to work more on strategic tasks while also using tools like the paystub generator to keep order in the business.

Some of these I use daily, while others I don’t think I’ve ever used, but I hope that they still serve some purpose and are of use to you. If you are a savvy web user these may already be in your arsenal of tools, but for most people these with definitely improve upon your productivity, and if I can make that small difference in the online world my life is complete.

While Google makes it easy for you to search things like images, maps, news, photos and groups…they don’t really help you find specific’s unless you know how to do so correctly. To get the best SEO assitance for your business, visit yourveganmarketer.com.

Search Modifiers

Search modifiers help you narrow down your search from the bazillion websites that come up for your search query. Here’s some of the modifiers I use the most, and how they can help you refine your searches.

inanchor: <keyword> — Returns pages where your keyword was used in the anchor text of other sites linking to that page.
allinanchor: <keyword> — Returns exact results for your search query if it was used in the anchor text of other sites linking in.
intitle: <keyword> — Returns pages where your keyword was used in the title.
allintitle: <keyword> — Returns pages where your exact keyword(s) were used in the title.
inurl: <keyword> — Shows pages where your <keyword> is contained within the url itself.
allinurl: <keyword> — Shows pages where all your <keyword(s)> are used within the url itself.
site: <website> — Returns pages from a specific website. Conversely -site will remove pages from a certain site.
link: <website> — Shows sites linking to your search query.
cache: <website> — Will give you the web cache of your search query.
movie: <movie name> — Will give you information/movie times.
stocks: <stock symbol> — On the fly stock market information. ex. stocks:GOOG
related: <keyword>– Will return related queries for your keyword.
time <place> — Similar to a world clock at your fingertips, just enter the place and you will be given their time of day.
weather <place> — Same as time only for weather.
define: <word> — Works like a dictionary to give you the definition of your search term.
filetype: <file extension> — Will return files of a certain extension.

There are plenty more that I may have missed but these are the most used queries that I feel serve the most purpose. For an extremely comprehensive listing check out Michael Gray‘s list.

Finding Filetypes

This is probably the most underused, but most useful searches you can do on Google. Just doing a quick search for pdf documents brings me up a massive selection of books whether relevant or not. If I were to type in “ebook filetype:pdf” for example, I would get a comprehensive listing of ebooks in .pdf format, ready to download and read on a whim. Obviously you may not find what your looking for by using the term “ebook” so you can type niching it down to actual titles of books.

The great thing about the “filetype:” search modifier is that you can search for practically ANY filetype you are looking for. Whether its a pdf, mp3, avi, ppt, doc, 3gp, and the list goes on and on. This is a very powerful tool at your disposal and most people dont even know about it.

Search Tricks for SEO

While all those are fine and dandy, SEO Cincinnati says if you are looking for a certain website for SEO purposes or to do some background checks on your competition, you will find that most of those search tricks don’t really help at all. What you need is a little ingenuity.
If you are for example looking for wordpress blogs you may search:

<niche> blog “Powered by wordpress”
or
<niche> “Remember my personal information” “Notify me of follow-up comments”

With a little thinking outside the box it is possible to find pretty much anything you want. Combine this with inline search results using something like SEO for firefox and you will be blowing away your competition in no time.

If you wanted to find educational sites and didnt feel like using the scholarly search you could always use this search query in Google: site:.edu blog or take it a step further and add site:.edu <niche> + blog to find a specific genre. Obviously these are all fully customizable and will deliver different results for everyone but the method is still the same. If you have any other search queries I missed or just want to add your own feel free to leave a comment below.

10 Simple On-Site Search Engine Optimizing Methods

March 24, 2018 by Lorne Fade 4 Comments

While most SEO’s already know the ins and outs of off-site search engine optimization, but what often gets overlooked is the actual on-site SEO which may be a key reason as to why you are not at the top of the SERP’s. I’ve compiled a list of things the beginner SEO can do, click here to make sure your site is fully optimized for the search engines. In some cases, it is very rare to remove something from the Internet, but sometimes it is worth doing if it harms the website or your privacy. The good thing is, you can get help fixing website issues, just look for professionals to guide you.

There are certain ways you can learn how you can remove content from google related to you. Good payroll management system can also help your business growing faster.

Try getting you products closer to your customers by having a better communication online, make your business grow with fans on tiktok that are going to talk about you products and make them more popular. You can Learn More here if you interested in getting marketing help.

The Title Tag – Single handedly the most crucial element of on-site optimization. Make sure you have your main keywords in here. A useful plug-in for this if your using WordPress is optimal title.
The H1/H2 Text – Are also extremely important because they show the search engine the main subjects and “table of contents” for your sites content. These should be targeted towards the keywords you want to rank for, and should be indicative of your title tag.
First sentence of body text – In terms of advanced SEO tactics, the first sentence for the body for every page on your site will be picked up by the SE’s and more importantly are picked up by Google’s LSI algorithm.
Meta Keywords, Description and Robots Tag — The site’s meta tags are always used to place your site in the rankings. As well your sitemap.xml will be looked at by Google on a regular basis so keep it updated.
The Body Text – Try to keep your focused body text in bold as this will be more emphatic to the search engines.
The URL — The subdirectory folder and page of content should be optimized. A useful way to do this with wordpress is through permalinks. (Settings -> Permalinks -> Custom Structure, and then use “/%category%/%postname%/”) So for http://site.com/SEO-optimization-in-toronto.html would rank higher for a page devoted to “SEO optimization in Toronto” simply due to this structure.
Same Site Link Texts — Make sure all your pages of your site are inter-linked or have some type of navigation whereas your main pages you are trying to rank for are linked. Make sense? Having your targeted keywords linked to other relevant pages can go a long way for a little higher rankings.
Same-Site Link URLs — Don’t just use keywords to describe pages inside your site, those URLs you link to should include SEO URLs as well. (eg: http://site.com/your-keyword.html)
Keyword Density — While this topic is generally up for debate, the general consensus is to have anywhere between 5-8% of your total text. So for a 500 word article you should have anywhere between 25-40 of those words as some sort of derivative of the keyword you are trying to rank for. While this isn’t THAT important for rankings, it should still be considered.
Image ALT Tags — Lastly you should always make sure to have your images optimized for keywords you wish to rank for. It wouldn’t hurt to go as far as to change the names of the images to be keyword-rich as well.
Professional Help — If you are having too much trouble getting your business online, remember how nowadays on social media you can find anything. Using instagram Melbourne is a great option to improve your sales. Buy YouTube likes from y.tools and you’ll notice that, on average, people begin watching your video for longer.

By using these simple methods, you can get a jump start on your off-site SEO so that you can focus more on getting inbound, authority backlinks from relevant sites, also if you’re interested in Google ads, you can also get services like Google Ads Agentur that specialize in this area. Then all you can do from there is write viral content and link build like a madman. I will be doing a follow up post on off-site SEO methods so stay tuned.

Best Methods for Increasing your Page Ranking

November 12, 2012 by Lorne Fade 6 Comments

When it comes to getting your website ranked in the SE’s, it comes down to variety of factors that all pertain to your pages overall visibility. Lower visibility on the search engines means less traffic, and less reach, we don’t want that. So how does page ranking actually work you may ask. Behind all the complex algorithms put in place by Google, the actual system for ranking is quite simple and you can use the services in this page to boost up your ranking. I will go over some of the best ways you can optimize your site to make sure you have the best ranking possible across all SE’s, not just big G.

External Links: Page Rank is frequently amplified by the # and quality of inbound links. The better the sites that link back to yours, the better. You can attain these through massive email campaigns, networking with similar sites, or buying reciprocal links. Stay away from link trades as they are now deemed a negative impact on ranking as well as your SERP.

google pagerank explained

Keywords: SEO, SEM, Meta Tags, various social media advertising platforms (Adwords/YSM/Facebook Ads) all rely on these crucial elements. There are two types of keywords that can be implemented. Firstly there is the primary keyword which is the base for what you are targeting. Then you have a secondary keyword which is less pertinent but still helps to pinpoint what you’re targeting. Try to avoid keyword spam, as you need to place your primary keywords throughout your site strategically (H1, Title Tags, etc.) so that the SE’s can place your site quickly and easily.

Optimizing website content: The driving force that contributes to page ranking is textual content. You need to ensure that your web site has sufficient text on each page to facilitate proper indexing by the SE’s. Also keep in mind that the text on your page will not include images or Flash elements. The body copy of a web page should have the correct and most important keyword phrases.

Page titles: You need to create appropriate page titles for each of the web pages on your website. A page title is the first line of copy that is displayed during search listing. To attract visitors, you need to apply the right keywords and compelling copy in page titles.

Dynamic URLs: If you are using a dynamic URL then search engines will face difficulty in indexing your web pages. Try to avoid using dynamic URL’s.

Edit: Flash/JavaScript content: I was unaware, but apparently the SE’s can now read data from flash files, so feel free to create your menu’s and navigation in flash, however I would shy away from this as im sure not ALL the SE’s can read your swf’s. As for JavaScript, the SE’s also have trouble indexing websites using Java based navigation, so stay away from it.

Google rolls out new Instant searching

September 10, 2010 by Lorne Fade 2 Comments

So the Google Instant service was launched yesterday and you can now see the live changes if you do a search on Google.com. Now you will no longer have to wait to press Enter while searching, the search results will start to begin updating Instantly as you type. Neat trick huh? Google describes it as a fundamental shift in seach and will apparently allow you to shave 2-5 seconds off of every search. My productivity is already soaring.

The benefits as listed by Google are as follows:

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Google Instant

The question is will this have any affect on any website’s SEO and internet marketing as a whole? And the answer is arguably, yes. While SERP listings may not be affected, the search results are now being updated on the fly, so if you can target a phrase like “buy viag” specifically, would your results appear before the full term and gain traction from users who dont bother to finish typing viagra?

I guess only time will tell, but it will be interesting to see how this gets played out and what type of advantages/disadvantages this will have for marketers and you can view publisher site to know more about their scope of survival. While this service hasnt rolled out for mobile search quite yet, Google states that it will be available on smart phones this coming fall.

I’d have preferred it if Google had actually spent time improving the search functionality instead because I dont see this change as something that will totally revamp how we search. Despite this change they’re still lagging behind the competition in many areas and this is something that bing has done already since their inception, they just werent using ajax to make it look snazzy. If you havent seen it yet, check it out, you might save 2-5 seconds of your life.

The process of a successful SEO campaign

October 16, 2008 by Lorne Fade 11 Comments

Today I am going to talk about the steps put forward when taking on a new SEO client or when optimizing my own sites. I use a 10 step formula which basically covers all aspects of optimization and ranking.

From competitive analysis, keyword research, directories and articles all the way through to social bookmarking. Everything you need to get started optimizing your site today, in a quick and easy to follow manner. So lets get started..

1. Initial Analysis

During the initial analysis of a campaign I will look at what your target niche is and plan around where you would like to take it. Whether that may be a service or product route or if your simply ranking for an aggregate affiliate program, the ground work needs to be laid out so you can decide on which keywords to focus on, which leads into the next stage.

2. Keyword Research and Analysis

Perhaps the most important of all the stages, keyword analysis sets the tone for your entire optimization process and will prove whether or not you are successful marketing with the search engines. I like to use Keyword Elite for my research as it has a friendly interface and makes your keyword research a breeze. What you are looking for when researching keywords are niche relevant words that have a decent amount of search traffic, but not so much as to make it too competitive. Its about finding the right balance, which can sometimes be hard to do. Thankfully there are other tools available like the Google Keyword Tool which can make this daunting task simple.

3. Competitor Analysis

Once you have your keywords selected you will need to take a look at what the top sites in your niche are doing to have those top rankings. You can use free online tools like SEO Digger to lookup their info, or you can use a more complete solution like SEO Elite which will automate it all for you (in a very similar way to Keyword Elite). Once you know what your competition is doing, or not doing, you will have an advantage on where to go next in terms of your optimization campaign.

4. Sitemap/RSS Feed Inclusion

The next step I like to do is generate an xml sitemap for google, so that the spiders can start tracking your pages as fast as possible. If you are running a wordpress blog, this task is done quickly and easily with the Google Sitemaps plugin. After creating an xml sitemap I make sure I have an RSS feed setup for subscribers, and make sure its easily accessible.

5. Search Engine + Directory Submission

While it is debated that you should allow the spiders to crawl your pages instead of submitting to the SE’s, I myself have never had any issues with this and always find that I can get my pages indexed that much faster simply be submitting to the major engines. (Yahoo, Google, Msn) Directory submission is a whole other ballgame. There are services on Wickedfire and DP for directory submission and you can usually get your site submitted to 500+ directories for pretty cheap. While this doesn’t really boost you THAT much in the rankings, it does help and should not be overlooked.

6. Social Bookmarking

Social bookmarking is submitting your site and your sites content across social networks like digg, reddit, furl, delicious, technorati and the list goes on. Even now I would consider using twitter as a social bookmarking tool. I prefer using Bookmarking Demon for my submission as it makes it quick and painless for a task that would otherwise be mundane and time-consuming. There are other free services out there like Social Marker that do the same thing in essence, so be sure to check them out too.

7. Blogs & Press Release Creation

Its a no brainer that the search engines love wordpress, so creating a blog for rankings should fall hand in hand with any SEO campaign. At the same time creating a press release for the launch of a new product or service is a great way to build steam aka traffic for your site. Once you have a press release written up I would recommend using PR Wizard to get it blasted out to over 28,000 media outlets, which in turn create backlinks and much needed publicity, a big plus.

8. Article Submission

Once you have some content on your blog/site, you will undoubtedly have some articles in which to press around the various article sites on the net. Now while there are a few major ones which gain more precedence than others, I prefer to just submit them to the whole lot using Article Post Robot. This neat little application allows you to select as little or as many article sites from their database of over 500. You can select sites with the highest PR or you can just choose the ones that don’t require a login (save time), the choice is entirely up to you.

9. Link Popularity

Link popularity is the measure of quality incoming links from other sites. The more backlinks you have from higher PR sites, the higher your link popularity will be. There are service sites out there that will check it for you, or you can go the old fashion way and just go to Google and type link:www.sitename.com and get your total number of listed backlinks.

10. SERP Report

Once I have completed all these aforementioned steps I usually do a final report to see where I am ranking and also to see what I can improve upon. I record my keywords and where they are ranking at the start of my campaign, and then do another lookup at the end of the campaign (usually a month) to see the progress I have made. I prefer to use SEO Elite for my reporting but there are a slew of programs out there that you can use.

I don’t cover link bait development in my SEO campaigns, and I don’t drive tons of backlinks using other social media methodologies not discussed. But using these basic 10 steps you can build a basis to work from, and will more than anything be a step ahead of the competition. And as niches and sites get more and more competitive, it definitely doesn’t hurt to get a step ahead.

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