It began a couple days ago, Facebook users could check out the new layout with all its aesthetically pleasing appeal simply by visiting http://www.new.facebook.com. Now starting this morning users have been given the prompts enticing them to switch over and try it out.

So what is new?

• New Menu Bar
• Mini-Feed and Wall are now under the wall tab
• A new “Bio” box
• Complete rearrangement of tabs for your wall, info, photos, and apps
• Facebook Apps are now found in the “Boxes” tab
• Users can add extra tabs
• Use your webcam to take a photo or record a video to add to your collection or post on the Wall of your friends

So what does this mean to advertisers and affiliate marketers using Facebook Ads? Well the first thing I noticed was that there is an additional ad unit on the right side of the page. The old layout had simply one ad unit on the left hand side of the page, and now there seems to be more white space as well as not one but two ad units on the right. (Note: after surfing for awhile the two ad units switched back to 1, so this may be facebook’s way of controlling click fraud.) This only applies to profiles however. The “home” page no longer has ANY ad units on it whatsoever, and affiliates are going to see a drop in traffic from this undoubtedly.

New Facebook:

Old Facebook:

Facebook may simply be doubling its rev share with this move but more importantly this will mean more competition for affiliate marketers. Instead of having prime placement for your campaigns, you will now have to compete with a secondary offer either above or below your ad, and while I am not certain whether or not the ad’s being displayed are by the same advertisers, my best guess would be that you are competing directly now for the traffic.

Another big change that advertisers are going to notice is that the applications have been moved into their own panel. This is a grey area since I haven’t really done any work with Facebook app’s as of yet, but any advertisers out there that use Facebook applications for promotions and campaigns, it would be interesting to see what kind of changes you see because of this.

Overall I don’t really mind the new redesign, although I feel that a lot of the less internet savvy users are going to have issues adapting to the changes. The wall and mini-feed conjoined isn’t really a bad move, and the custom tabs leaves room for a lot of customization so I think Facebook might be on to something with that. Let’s just hope they don’t take the customization too far and turn into Myspace 2.0.

Okay, well folks, the cat is out of the bag, and if you haven’t already heard, the new Google Adwords is facebook ads. So how the hell are you supposed to use facebook to make money you ask? The answer is simple.

First and foremost you need to decide on something you wish to advertise. Think about the facebook demographics, who uses it the most.. and you should come up with both males and females ages 19-25, with the dominant group being the females. Now in order to cash in off of these pretty women, you need to think OUTSIDE THE BOX!

Ive been testing ad campaigns for several weeks, tweaking and testing and getting my cpr % up slowly and diligently, and with limited success I realized what was wrong… I was using the wrong image. I’ve come to find that the text you use has little to no effect whatsoever on whether or not the ad gets clicked, it simply comes down to the image, and the title to some degree, but not nearly as much as the image.

Heres an image I’ve been playing with and seeing some pretty decent results:

Now as you can see, there is pretty much NO text below the image, and I feel that makes it stand out more so than other ads. I’ve decided not to discuss numbers simply because I haven’t really invested big yet, but my ROI is well above 200% which is more than lucrative.

It doesn’t take a genius to figure out that I was promoting a dating ad, but that is bottom of the barrel in terms of advertising… dating is becoming more and more saturated and im actually noticing my clicks dropping daily, despite the constant tweaking and testing I’ve been doing. So what ever will I do?!

Remember how I was talking about how the majority of users are women ages 19-25… What do women in that demographic want? I know your not Mel Gibson and you can’t read their mind, but if you can think logically and come up with some ideas (make-up, designer purses…?) as to what they MIGHT want, you will be well on your way to baking that cake as fast as you can!

And remember above all, hard work pays off… I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen!! Now get out there and make some dough!