So you want to be the next super affiliate and make uber amounts of cash online… great… grand.. fantastic. There’s no magic formula that is going to get you rich quick, so if thats what your looking you need to go beg your boss to give you your job back. What you need to do is understand exactly what your getting into, and what affiliate marketing really is. I get asked on a daily basis what it is I do, and how I can help other people make money online, so I figured I would help you all out a little bit.
What is Affiliate Marketing?
First of all to get into affiliate marketing you need to break down exactly what it is. The first thing is obviously the affiliate, a company in which you will promote their offers for cold hard cash. Depending on the offer you will either get paid per click, per lead (signup), or per impression. There is undoubtedly greater detail for each but we will keep it simple here. Next there is the marketing aspect in which you will need to market those affiliates’ offers and try to get other people to do one of those aforementioned things. (click/lead/impression)
Which Affiliate Companies are Best?
Now you are probably wondering what to look for when you go to signup for an affiliate company. One of the most important things to look for is the quality of the customer service and of course the reputation of the company. I would suggest reading around some affiliate related forums to give you some insight. There are literally tons of affiliates out there depending on what you are trying to sell. If it takes longer than a week to approve you for their program or there has been no contact from an AM (affiliate manager) then its more than likely not the best bet. If however when you signup you are greeted by a friendly email and are given numerous methods of contact, then you may be on the right track.
The Marketing Aspect
So great you’ve decided upon one of the numerous affiliate companies out there, now what? Well you need to start pushing those offers and try to get some leads. What is the best way to do this you may ask? SPAM! No just kidding, the truth is the vast majority of affiliate marketers don’t really make that much money. Around 10% make 90% of the money, and thats just the way it is. They’ve built monopolies on certain market segments and it is extremely hard to topple some of those strangleholds. However don’t give up all hope yet!
The secret to affiliate marketing lies within the niche you choose to market. If you look through your affiliate companies campaign listing, you will see there is pretty much an offer for any type of product you can think of. And if its not there, then you can bet there is another affiliate company or program somewhere out there to cater to your specific needs. An example of this is a hip hop forum that I was running and wasn’t getting that many leads for the offers my affiliate company was offering. I switched over to an affiliate program for the clothing supplier DrJays.com and started to make some nice dough off of actual sales. Affiliate marketing is all about tweaking and testing your offers until you hit a home run, and then once you find that golden gem, you need to drive it into the ground until the wheels fall off.
Putting it all together
There are other ways to earn money through affiliate marketing without the need for a website, although you will need a landing page. But Lorne I am slow, what the hell is a landing page?! A landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link, taking them to your offer and hopefully getting them to signup, and getting you a conversion. An example of this would be facebook ads, where you can simply setup an offer through their developer network and pay per click. The premise here being that if you pay for example .20 cents a click, and your offer pays out $1 per lead then you would need 1 signup for every 5 clicks to break even. Obviously no one wants to break even, you want a positive return on your investment (ROI).
So on a very basic level I hope I have given you some insight as to exactly what affiliate marketing is, so that next time when one of you donkeys goes to ask me exactly what it is, I can simply direct you to this article 🙂