What is Voluum?
For this Voluum review we will be taking an in-depth look at their platform and rating it to give you a better idea of what you can expect from this software. Voluum is a cloud-based tracking tool which has slowly been picking up steam in the online marketing world due to its ease of use, clean user friendly design, and innovative backend. Don’t believe me? Check out their informational trailer here.
I first started using Voluum about a month ago after making the switch from CPVLab and a custom-coded prosper mobile setup I had running, and I must say I was pleasantly surprised. The interface is sleek and cleanly designed and it makes campaign setup as easy as pie. Not only that but it allows for split testing and optimization on the fly which is a great feature for marketers.
Voluum is a state of the art tracking platform for 2014 and provides a premium solution to your tracking needs in an easy to use platform. They are constantly innovating and their company is only growing so you can expect they will be here to stay for the long haul (something I value greatly)
Lets take a look at the Pros and Cons.
- No expensive server costs
- Sleek/clean interface
- Ease of use
- Additional user data (valuable)
- Redirect path rules
- Automatically fire conversion pixels
- 2/yr data retention
- Security risk being cloud-based?
- Monthly subscription costs
- Lack of taguchi/multivariate testing
- Not much else!
The only real drawback I see there is the monthly costs. No one wants to add another $99/mo on to their bills. But if this software is going to allow you to scale and grow your campaigns to $1000’s/day then really what is another $99?
There are free tiered options for newer affiliates as well, so that you can test out driving 100,000 events to their platform before you have to start paying. You get up to 1M for $99/mo and the next level after that is 25M for $999/mo. If you figure dedicated server costs are usually around $300-500/mo you will recoup your investment immediately going with the cloud-based solution.
Overall Rating: 9/10
Voluum is a complete move in the right direction for trackers when it comes to online marketing/affiliate marketing. CPVLab was a great solution for many years and had its time in the limelight, but I feel like this SaaS solution will be here to stay given their constant innovation, clean design and overall easy of usability.