Toronto Affiliate Marketer & SEO Consultant Lorne Fade

Website stats are an integral part of measuring success; bloggers and content developers all over constantly monitor their traffic numbers in ways to seek out even further growth.  Moving up in Google is a beacon of success and watching that growth from an analytic platform makes it all worthwhile.

While Google Analytics covers your bases in terms of raw traffic numbers, what hasn’t been available is in depth analytics from multiple platforms, because not everything is done in Google’s eyes.

In comes Heatsync. 

A new service has arrived that consolidates your data from major tracking and social sites like Alexa, Facebook, Twitter, Crunchbase, Compete, Klout and others, and then combines it all into one unique platform for your viewing pleasure.

Currently the site is in beta and is free to join, and once in you can add blogs and websites that you wish to monitor.  You simply sign up and add the websites that you wish to track and heatsync does the rest.

In a matter of seconds Traffic, Ranking, SEO, Social, Demographics, Reputation and Performance data is pulled on the website of your choosing and you are free to view the plethora of information immediately.

Lastly Heatsync provides a comparison chart for you to compare and contrast a multitude of websites displaying information on the aforementioned categories.

Sign up is currently free so if you want a better picture of your website analytics take a glance at Heatsync.com and see how you like it.

Have you ever wondered what it would be like to acquire all your marketing requirements in one location? Sounds like a dream come true to most of us! I know that I have struggled day-in and day-out with some of my vendors. They span multiple time zones, they don’t always know the target audience, I spend hours just trying to get in touch with them the day before my launch and on top of that, some of them aren’t the most pleasant people to work with. Well, there is a lot of buzz about Concierge by CoolHandle, which was just recently launched on Monday, January 14th. Wise choice since it was the first day of Affiliate Summit where they also were heavily sponsoring several events.

Their website is very readable and easy to navigate, but to make it even easier – I will provide a quick synopsis. First and foremost, they literally cover all Internet marketing and affiliate requirements in one location. Their suite of services includes, but is not limited to: website design, video production, marketing materials, creative services, tuned hosting, colocation, merchant services, custom integration, launch control, and customer service. Also, if they do not already provide a service you need, just call your dedicated Concierge team leader and ask for it. They will do all in their power to make your wish a reality.

Operating outside of Los Angeles, California and boasting over a decade of experience, they have the knowledge and the wherewithal to provide all things Internet marketing and affiliates demand. Many testimonials from top affiliates are available on their website stating just how helpful this service is. Essentially, Concierge by CoolHandle is exactly how it sounds – a personal Concierge for your business. Several of us have concierge’s from our credit cards, others have surely enjoyed the concierge services at fine hotels. We give them a call and maybe ask for tickets to a play or reservations at a fine dining establishment. Well now, we simply just call our personal Concierge and ask for specific marketing materials and website design which will be delivered to us by people who have been working in our industry for years with a trustworthy reputation.

There isn’t any pricing information available online but I spoke with Ryan Morris, the Director of Marketing at CoolHandle Web Hosting, who stated, “Currently, we are not providing any pricing on our website. This is primarily because our services are a la carte. You pick the services you need. Soon we will be adding a “menu” to our website that includes starting prices for our services, but these are not the definite prices. We also include complimentary services depending on your project and your personal requirements. Concierge by CoolHandle wants to make sure that each client is not only satisfied with his or her services and pricing but also with the quality and dedication from our team. This is a premium tailored affiliate service.”

If you are ready to take your marketing plan to the next level for 2013, I fully believe this is the right path to take. No longer do we need to worry about our 6, 7 or even 10 vendors because Concierge offers a dedicated team leader to provide all the services we require as an Internet entrepreneur.

If you would like to receive more information about Concierge by CoolHandle or to read their partners testimonials, please visit their website at: http://concierge.coolhandle.com.

So the holidays are over, everyone is getting ready for ASW and the various new years parties taking place… annnd I just got myself a shiny new iPad 2.  So far I’ve been looking far and wide for the best apps to increase productivity in the daily grind of an internet marketer. Here’s the best i’ve found thus far (open to debate) so take a peek, and feel free to drop a line if you have a recommendation for an app I haven’t mentioned.

The Best iPad apps for Internet Marketing

Dropbox (Free) – This app needs no introduction as I’m sure many of you are aware and have used dropbox by now, at least the for-PC variant.  Dropbox’s iPad app is no different, allowing you to share and send files from anywhere. Great for outsourcing & working VA’s.

Evernote (Free) – Easily allows you to sync all your notes to the cloud and access them via any PC, iPad and iPhone. Mainly used to keep track and organize everything, from to do lists, to receipts, to campaign updates and everything in between.

HootSuite (Free) – If you’re a serious internet marketer, then you need to be able to update, post, follow, tweet, like and completely immerse yourself in social media. Hootsuite makes this a breeze by connecting you to Twitter, Facebook & LinkedIn to manage all your social media from one easy to use platform.

Dragon Dictation (Free) – Those of you who are familiar with Dragon Naturally Speaking will have no problems diving right into Dragon Dictation.  This app allows you to convert speech to text and works well if you like to overly pronounce words for long periods of time.

GoToMeeting (Free) – Same as what you’d expect from GoToMeeting, allowing you to view webinars from your iPad as well as host conferences and generally get shit done.  Great for collaboration and working remotely with others abroad.

GoodReader ($4.99) – This is bare none the best PDF reader for the iPad.  Its easy to use and you can drag and drop pretty much any eBook via iTunes and your off and reading.  I’ve loaded 100′s of books onto my iPad and this makes reading them a breeze. Worth the $5.

WordPress (Free) – Allows you to manage all of your WordPress blogs in one easy to use interface. From here you can edit and write posts straight from your iPad.  This is great for anyone who runs WordPress blogs and wants to manage them on the iPad.

1Password ($5.99) – Makes it easy for you to keep all your passwords in one place, which is awesome considering how hard it is to remember passwords these days.  Not to mention the hassle of entering special characters and long alpha-numeric passwords on the iPad.

Analytics Pro ($5.99) – Very intuitive analytics app that allows you to view all of your sites metrics and statistics on the fly.  Similar to Google analytics and on a clean easy to use interface, what’s not to love?

SEM Calculator (Free) - This application gives you multiple calculators which allow you to figure out everyday Search Engine Marketing equations (ROI, EPC, CPM etc.) These calculators are also applicable for professionals who do online media buying of banners or emails. Extremely useful app and easy as hell to use.

iSSH ($9.99) – This was recommended to me and makes it virtually a cakewalk to manage your website servers and file details.  Easily telnet, ssh with a tunneled VNC client, RDP client and an x server.

Textastic ($9.99) – This is similar to notepad++ only for the ipad.  Great app for coding up landing pages and websites on the go.  Easy to use and a nice and clean interface to work on. Highlights the syntax of more than 80 different types of files while you’re typing. All the good stuff in this one.

SplashTop HD ($4.99) – This app is great, it basically gives you full access to your remote PC on your iPad.  While it may seem clunky to work your way around your desktop on a touchscreen, once you get used to it and realize the potential application of this app, the possibilities are limitless.

Honorable mentions:

• Paypal (Free)
• MailChimp (Free)
• KeyNote ($9.99)

Overall I’m trying to make the most of my iPad in terms of productivity, and while i’ve never been a fan of Apple, the iPad is starting to grow on me.  I recently picked up a Logitech Tablet Keyboard and hopefully this added with the aforementioned apps and some creativity will help produce some quality work for 2012.  Remember these apps are only tools to aid you in your work, thinking outside the box and getting creative can make some processes MUCH easier if you apply yourself correctly.  Good luck and a prosperous 2012 to everyone!

Have you noticed your site(s) dropping in the rankings recently as of late and wondered why?  There is a variety of factors at play here since Google implemented its Panda 2.0 update and more recently relevance has been placed on social links with much more penalization taking place for links that appear spammy or come from low quality sites.

Google’s Ben Gomes discusses some of the most recent changes to Google’s algorithm here:

Sell Health has also compiled a handy infographic based on that leaked Google quality rating pdf and some known Google Panda facts. I found it quite intuitive and any SEO worth his weight should take a look.

Google Panda SEO InfoGraphic

An interesting look at how Google quantifies their AdWords campaigns, broken down into quality score, ad rank and exactly how their auction system works for ad placements.

How does Google AdWords work?

In an age where social media is the norm and people are constantly jumping ship to the next big social platform, it is interesting to see which companies have stuck around for the long haul and which have started to bottom out. While Facebook may be the mainstay in social media and social networking, there are a plethora of other sites on the come up which may give competition to the social giant.

Check out this infographic from the social media agency Ignite Social Media as it outlines and shows the various underlying trends in social networking as well as demographic information as to which users, education level, income level and even gender are categorized in an easy to view manner.